Western Financial Group has announced the acquisition of Sadler Insurance, a full-service insurance brokerage, based in Edmonton, Alberta.  

The partnership strengthens Western Financial’s service offering in Alberta. Kenny Nicholls, Western Financial president and CEO said the firm is “eager to work alongside Sadler Insurance teams to provide more insurance expertise and options to the greater Edmonton area”.

He added: “Sadler Insurance's friendly employees will continue supporting their customers and surrounding communities. We are dedicated to learning the unique needs of customers and team members to ensure that we take a measured and thoughtful approach to the partnership.” 

Established in 1936, Sadler Insurance has built a strong reputation of helping Albertans with their insurance needs. Steve Hambly, president and CEO of Sadler Insurance, said joining Western Financial enhances the broker's commitment to the local community.

“We are pleased to be taking this next step in our business and partnering with Western Financial Group,” Hambly said. “Our teams approach business the same way with the focus on the customer.”

The acquisition follows Western Financial's deal with Central Agencies early this year.