Western Financial expands reach in southern Ontario

Deal allows firm to offer products and services to new client base

Western Financial expands reach in southern Ontario

Insurance News

By Mark Rosanes

Western Financial Group has strengthened its foothold in southern Ontario with the acquisition of full-service insurance brokerage firm Wiesner Insurance Inc.

Based in Brampton, Wiesner Insurance offers a suite of commercial, personal, and financial services products, including employee benefits, to clients in the city and surrounding areas.

In a statement, the brokerage said it “takes pride in providing boutique-level customer service, based on strong and trusting relationships.”

“We are pleased to announce this new partnership and are excited to work with the team at Wiesner Insurance,” said Kenny Nicholls, president and chief executive officer at Western Financial. “Our organizations share a sharp focus and a strong emphasis on customer and people relationships.”

“At Wiesner, we are aligned with Western’s vision and their community values,” added Jason Wiesner, president and founder of Wiesner Insurance. “Like Western, we place an emphasis on the value of the broker and the level of service we deliver to our customers. This new step is great for our people, customers, and our communities and we are pleased to join an organization that shares our values.”

In the past few years, Western Financial has been expanding its reach across Canada. Early last year, the company acquired Ontario-based independent broker network Orr & Associates. Prior to that, the insurer purchased EGM Insurance Group in the Ottawa Valley region.

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