One of the country’s leading providers of home, auto, recreational vehicle, group and business insurance, made the blockbuster announcement today that the president and CEO of
Swiss Re will be heading up
Aviva Insurance Company of Canada.
Sharon Ludlow, who had run Swiss Re’s Canadian operations where she served as President and CEO, will be leading Aviva Insurance Company of Canada effective June 17.
“I think it is a testament to our brand, and the potential within our organization that we are able to attract top talent, such as Sharon, to our business to complement our great team at Aviva,” said
Aviva Canada’s President and CEO, Greg Somerville. “I am excited about her joining us as we take our business to the next level.”
She will be responsible for Aviva Canada’s broker distribution operations, as well as the company’s customer, marketing and digital strategy. In the newly created role, Sharon will report directly to Aviva Canada President and CEO, Greg Somerville.
It was under her leadership that Swiss Re achieved a dominant P&C market position.
“I am excited by the opportunity and potential within the Aviva business,” said Ludlow. “It’s a company I know really well from my role in the market. I look forward to working with everyone in the Canadian business and collaborating with my colleagues globally.”
Ludlow has also served as the Chief Financial Officer (CFO) of Liberty International Underwriters' commercial P&C operations. (continued.)
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In 2000, as CFO, Sharon was instrumental in launching Kanetix, a web-based auto insurance quotation service providing consumers with instant quotations from a variety of insurers. Sharon also played a key role in Canada Life’s demutualization and IPO.
Ludlow is a Director for the
Insurance Bureau of Canada, the Canadian Life & Health Insurance Association and the Institute for Catastrophic Loss Reduction. She also serves as Chair, Solvency & Capital Committee and is a member of the Adaptation to Severe Weather Strategic Committee and the Earthquake Oversight Committee of the
Insurance Bureau of Canada. She is a member of the Reinsurance Committee of the Canadian Life & Health Insurance Association, and is Chair and past-President of the Reinsurance Research Council.
In 2013, Ludlow was named by Women’s Executive Network (WXN) one of Canada's Top 100 Most Powerful Women, and one of the Top 50 Women in the insurance industry globally by Reactions magazine. She has actively volunteered for Junior Achievement of Canada, and has held Treasurer, President, and Chair of the Board positions for various non-profit organizations.
