Aviva

Aviva: Everything you need to know

Headquarters address

Aviva plc, St Helen’s, 1 Undershaft, London EC3P 3DQ, UK
Gross written premiums

£10.9 billion (2023)

Size (employees) 31,000+
Global locations UK, Canada, China, India, Singapore, Hong Kong, Indonesia, Vietnam, France, Italy, Ireland, Lithuania, Poland, Turkey
Underwriting expertise Motor, home, life, and health insurance; investments; retirement
Key people George Culmer (Chair), Amanda Blanc (Group CEO)

About Aviva

Aviva is a leading international provider of insurance, savings, and retirement products. To support its 33 million customers worldwide, the company operates in five divisions:

  1. Investments, Savings, and Retirement: Brings together Aviva’s global asset managers, investors, and modern UK workplace and platform savings business to help people save enough income for retirement. It is the first combined savings and retirement business in the UK.
  2. UK Life: Offers annuities and equity release products and provides protection and health products for individuals and businesses that want to support the physical, mental, and financial health of their people.
  3. General Insurance: Helps individuals and businesses protect their property or valuables. It offers cover for home, car, pets, travel plans, flooding, and cybercrime.
  4. Europe Life: Provides investment, insurance savings, and protection products for individuals who want to plan for their future and protect themselves from unexpected situations.
  5. Asia Life: Helps customers meet their insurance and saving needs by delivering attractive growth and generating positive cash flows.

“My ambitions for Aviva are BIG,” said Group CEO, Amanda Blanc. “With the right strategic focus, a commitment to high performance and unwavering financial discipline, we will become the UK's leading insurer. Our investors, customers and people expect action, progress and improvement. And we are going to give it to them.”

History of Aviva

Aviva has been supporting customers since 1696, documenting more than 320 years of history and holding records for more than 750 companies that have contributed to its growth. Throughout the years, Aviva’s ancestor companies have adapted to meet their customers’ needs and thrive in the industry, becoming what we know as Aviva today.

The company’s ancestor companies comprise the oldest mutual life insurance company, one of the oldest fire insurers, the first company to offer a burglary policy, and the first and only insurance company to hold a royal warrant. Here's the Hand in Hand Fire Office policy header from 1779, which was started in 1696 in a coffee shop in London:

aviva early logo

In 2015, Aviva completed its acquisition of Friends Life, making Aviva the leading life and pension provider in the UK. In 2016, the company partnered with the British Red Cross to help communities become safer and more resilient during a crisis.

Leadership at Aviva

George Culmer – Chairgeorge culmer aviva chairman

George Culmer was named chair of Aviva plc on 27 May 2020. Prior to this, he was appointed to the company’s board on 25 September 2019 and as senior independent director on 1 January 2020.

Culmer is a seasoned finance executive with significant insurance experience, having worked at Lloyd’s, Prudential, Zurich and RSA for a total of 28 years. He boasts a deep understanding of the challenges that affect the industry, Aviva’s businesses, and the implications for shareholders, which enables him to lead the board in driving the strategy, culture, and values of the company. He has openly spoken out against sexism in the insurance industry, including that said against Aviva's CEO, Amanda Blanc.

Culmer also previously served as chief financial officer of Lloyd’s Banking Group plc, and joined their board on 16 May 2012. Between 2004 and 2012, he was a director and chief financial officer of RSA Insurance Group plc.

Amanda Blanc – Group CEOAmanda blanc aviva CEO

Blanc started her career as a graduate at one of Aviva’s ancestor companies, Commercial Union. Following success in senior executive roles across the insurance industry, she came back to Aviva as CEO in July 2020. Blanc was formerly Group CEO at AXA UK, PPP & Ireland, and CEO Europe, Middle East, Africa & Global Banking at Zurich Insurance Group. She also held executive leadership positions at Towergate Insurance Brokers, Groupama Insurance Company, and Commercial Union.

Blanc also has previously served as chair of the Association of British Insurers and Insurance Fraud Bureau, and president of the Chartered Insurance Institute. In 2021, she was awarded the Women in Insurance Outstanding Achievement Award and recognised in the Forbes list of the World's 100 Most Powerful Women. The most interesting feather in her cap? Perhpas it's her appointment to the WWF's 25-member Council of Ambassadors.

Culture at Aviva

Aviva is committed to supporting its people, customers, partners, and communities around the world. It partners with different organizations to share best practices and develop solutions to social and environmental changes.

In 2021, the company’s community investment totalled £31.8 million. Its community development activity, which included the Aviva Community Fund and various carbon offset projects, benefitted 2,080 community projects and 3.5 million people globally.

Aviva’s people also continuously contribute to communities, with 11,600 employees donating more than 68,200 hours of volunteering time and giving or fundraising more than £2.1 million. The company’s 2019 survey revealed that 58% of Aviva employees believe that the company is a good corporate citizen – 10% more than the industry benchmark and up 5% since 2015.

How do I contact Aviva by phone?

As a global company, there are a number of different numbers to call. Here are a few options:

  • Canada claims: 1-866-692-8482
  • Canada general inquiries: 1-800-387-4518
  • UK motor claims: 0345 030 6925
  • UK home claims: 0345 030 6945
  • UK travel emergency claim: (+44) 01603 208 044
  • Uk travel non-emergency: 0345 030 6983
  • UK roadside assistance: 0800 015 5755
  • UK roadside assistance from abroad: +44 1603 202500
Aviva pays out on three assessments, holds firm on treatment plans
Why assessments passed but treatment plans failed against Aviva
Aviva pays out on three assessments, holds firm on treatment plans
Kim Kardashian's Paris jewel heist ends with a one-euro verdict
But the real financial story sits with insurers
Kim Kardashian's Paris jewel heist ends with a one-euro verdict
Aviva survives reconsideration bid despite tribunal's admitted treatment plan error
A treatment plan mix-up and bias claims couldn't overturn Aviva's win on reconsideration
Aviva survives reconsideration bid despite tribunal's admitted treatment plan error
Court grants Economical, Aviva leave for summary judgment over pool cracks
Two insurers, one cracked pool - Economical and Aviva now face summary judgment
Court grants Economical, Aviva leave for summary judgment over pool cracks
Court caps Aviva's coverage over Corvette's material change in risk
A supercharger and drag tires became Aviva's material change in risk defence
Court caps Aviva's coverage over Corvette's material change in risk
What happens when a home insurance policy contradicts itself over a new boat
Lawyer Adam Wagman breaks down the court case that decided which clause wins when a homeowner's policy excludes boats but still promises 30 days of coverage for a new one
What happens when a home insurance policy contradicts itself over a new boat
Ontario storm claims could take longer to resolve as demand strains insurers, Gallagher says
Broker says demand from this week's GTA storm is straining insurers, adjusters and restoration providers alike
Ontario storm claims could take longer to resolve as demand strains insurers, Gallagher says
AXA scales governed AI infrastructure across global operations
The insurer's vendor-agnostic hub is already live in five entities, with AXA XL among those building claims and email applications
AXA scales governed AI infrastructure across global operations
Ontario insurers see flood, wind and hail claims surge after GTA storm
Aviva and Crawford break down what brokers should expect from yesterday's GTA storm claims
Ontario insurers see flood, wind and hail claims surge after GTA storm
Marsh Canada's Palandra names the three pressures reshaping Canadian boardrooms
Trade uncertainty, sluggish growth and the pace of AI adoption – Palandra breaks down the forces shaping strategic decisions in Canadian boardrooms right now
Marsh Canada's Palandra names the three pressures reshaping Canadian boardrooms
Free newsletter

Our daily newsletter is FREE and keeps you up - to - date with the world of Insurance. Please complete the form below and click on subscribe for daily newsletters from IB CA.