Teachers Life’s nowly in product line-up launch

Brand launched in 2022

Teachers Life’s nowly in product line-up launch



Canadian life insurance brand nowly has announced the launch of its SmartLife Product Lineup. The new and expanded offerings provide Canadians with up to $1 million in coverage for terms of 10 to 100 years.

The SmartLife Product Lineup includes instant issue and simplified underwriting renewable and non-renewable term life coverage.

A division of Teachers Life, nowly was launched in early 2022. It offers consumers instant issue life insurance products, value-added health and wellness benefits, and an innovative social give-back program, Press Start.

All nowly products are now powered by a digital insurance platform from ManageMy.

Kayte Fredrickson, president and CEO of nowly and Teachers Life, said: “nowly is about helping our fellow Canadians live their best lives now, with simplified life insurance offerings, as well as value-add health and wellness benefits and a social give-back program.

“The launch of our SmartLife Product Lineup and innovative new technology platform underscores our commitment to the Canadian market and creates a foundation from which we can continue to expand and grow.”

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