Embedded insurance integrates cover directly into non‑insurance customer journeys—such as retail checkouts, travel bookings, mobility services, or software platforms—so that UK consumers and SMEs can buy protection at the point of need. Insurers, MGAs, and brokers partner with brands and platforms via APIs to design simple, modular products and frictionless onboarding, while ensuring that disclosures, permissions, and post‑sale service meet FCA distribution and Consumer Duty standards and that embedded models genuinely enhance rather than obscure value.
Allianz's Slick Cover joins a wave of digital-first brands as UK motor insurers face a return to underwriting losses
OneAdvent launches Collective to plug specialist equipment gap for creative professionals
Most insurers already have the technology, the harder challenge is turning it into operational change
The Japanese manufacturer becomes the latest in a long line of car brands to partner with the London insurtech
New brand combines assistance and benefits units
