Embedded insurance integrates cover directly into non‑insurance customer journeys—such as retail checkouts, travel bookings, mobility services, or software platforms—so that UK consumers and SMEs can buy protection at the point of need. Insurers, MGAs, and brokers partner with brands and platforms via APIs to design simple, modular products and frictionless onboarding, while ensuring that disclosures, permissions, and post‑sale service meet FCA distribution and Consumer Duty standards and that embedded models genuinely enhance rather than obscure value.
The deal brings Cover Genius the compliance infrastructure needed to embed insurance into German, Austrian and Swiss banking platforms
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Luxury carmakers are seizing control of the insurance buying pathway and forcing the industry to rethink distribution, underwriting and broker value
Allianz's Slick Cover joins a wave of digital-first brands as UK motor insurers face a return to underwriting losses
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