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Bupa furthers push against IPT hikes with social media campaign

Bupa furthers push against IPT hikes with social media campaign | Insurance Business

Bupa furthers push against IPT hikes with social media campaign

As everyone waits with bated breath for what will come out of today’s Budget, insurer and healthcare group Bupa is busy bolstering the fight against further increases in Insurance Premium Tax (IPT).

Bupa Insurance chief executive Alex Perry previously called on Chancellor Philip Hammond not to raise the levy, as doing so “is unfair, and a case of robbing Peter to pay Paul, as it drives consumers away from health insurance straight onto the NHS at a time when the service would struggle to increase capacity.”

Now the insurer has rolled out a video campaign on Twitter and LinkedIn to hammer home the message.

The material, which urges the British public to “say no to increases in IPT,” runs for 90 seconds and is visualised through a series of metaphors that outline the impact on the NHS. It was earlier found that more than £126 million a year has been added to NHS costs amid patients’ shift from private medical insurance.     

“The danger is that when businesses or individuals stop or downgrade their health insurance policies, they are solely reliant on the NHS for their healthcare needs, including costly care and treatment for conditions such as cancer, heart and joint surgery which their health insurance policy would have covered,” explained Perry.