Bupa UK Insurance is rolling out changes for the benefit of business customers and intermediaries, amid what the health insurer calls “significant growth in demand” for health and well-being services across SME and corporate clients.
To recognise the distinctive needs of businesses and business-to-business intermediaries, Bupa UK Insurance has put in place a new team and strategy, the goal of which is to deliver tailored expertise. The focus will be on supporting customers to build healthier and happier workplaces.
“Our ambition is to be the most trusted health and well-being partner for businesses in the UK and the partner of choice for brokers,” said Mark Allan, who was appointed as Bupa UK Insurance’s general manager for business and specialist products.
“Our new structure will help us deliver on this ambition with teams dedicated to building relationships that help our B2B customers and brokers make the most of the support and expertise we can provide.”
Allan is joined by SME and specialist products director Richard Norris, director of corporate Will Shaw, and distribution director Iain McMillan. The latter will be leading a new unit dedicated to managing the company’s relationships with B2B brokers and prospective clients.
“This new, refocussed leadership team is demonstrative of our commitment to our business customers,” added Allan. “We recognise that they face unprecedented challenges and new expectations from their employees.
“Our ambition is to demonstrate that workplace health and well-being with Bupa is better for their people and better for business too.”
The insurer’s newly launched ‘Better for Business’ proposition will prioritise workplace well-being, clinical expertise, and making healthcare easier to manage for business customers.