CII takes aim at younger talent with influencer campaign

Program will answer common misconceptions about insurance careers

CII takes aim at younger talent with influencer campaign

Insurance News

By Kenneth Araullo

In a move to bridge the talent gap and combat pervasive misconceptions surrounding careers in the insurance industry, the Chartered Insurance Institute (CII) 2022/23 New Generation Programme Broking group has unveiled the “Insurance Influencer” campaign, which provides a range of resources to bolster the sector's collective efforts in attracting fresh talent.

The campaign aims to shine a positive light on the insurance field, targeting both young individuals and those contemplating a career change. It also highlights the insurance industry's pivotal roles in unconventional areas like festivals, farming, renewable energy, and cybersecurity.

The campaign assets are offered as tools for the industry, and their usage is encouraged in any activities that can benefit the insurance sector. Access to these resources is freely available for download at CII's website.

Notably, several firms, including Howden, Partners&, Romero, and Yutree, have already adopted the campaign's principles in their recruitment and promotional endeavours.

In a statement, the 2022/23 New Generation Programme Broking group said that they are thrilled about the launch of the “Insurance Influence” campaign which intends to rectify common misconceptions about the industry and communicate that insurance is a vibrant and rewarding field.

“I would like to congratulate the 2022/23 Broking group on the launch of the Insurance Influencer campaign. Attracting top talent to the insurance sector sees us compete with many other industries, and this work represents an excellent opportunity for growth,” CII president Russell Higginbotham said.

The New Generation Programme Broking group includes Charlotte West (WTW), Florence Dennis (Partners&), James Monaghan (Marsh), Laura Astin (Gallagher), Liam Cannan (Romero), Mohamed Elsaid (WTW), Sonja Wilde-Barabanov (Liberty), Tom Murray (NFU Mutual), and Yasmin Van Der Veen (Marsh).

Recently, the CII announced the new members for the New Generation Programme, with participants expected to engage in projects and initiatives that could bring significant benefits to the sector.

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