Generali announces ‘digital innovation’ partnership with Microsoft

Partnership to drive digital innovation which insurer says is “key” in market

Insurance News

By Lucy Hook

The Generali Group, one of Europe’s biggest insurers and Italy’s market leader, has teamed up with technology giant Microsoft for a business partnership focusing on digital innovation.

The Business Digital Transformation partnership will enhance Generali employees’, agents’ and partners’ efficiency, improve operational processes and increase revenues through new insurance products and innovative business models, the insurer said in a release.

“The insurance sector is going through a strong digital innovation process,” Valter Trevisani, group chief insurance officer, Generali, said. “This partnership with Microsoft will strengthen our digital innovation capabilities, allowing us to better focus on customer centricity and to develop new business products.”
Generali has a specific focus on telematics and the Internet of Things, the company said, and recently acquired software telematics company MyDrive Solutions.

The new partnership will hone in specifically on areas such as creating innovative and collaborative workplaces, making new business more customer-centric through leveraging Microsoft’s social capabilities, and creating a digital insurance business platform.

Carlo Purassanta, CEO Microsoft Italy, said: “At Microsoft our mission is to empower every person and every organization on the planet to achieve more.

“This partnership with Generali is the right path and the first step in a broad strategic collaboration between Microsoft and Generali, that will allow Generali to reimagine and transform its customer engagement, employee experience, business model and operations.”

Focusing on digital innovation is key for every player in the insurance market, Generali’s group chief information and digital officer, Bruce Hodges, said.

“We do believe this partnership will be a turning point in our distribution experience, enhancing operational excellence and products innovation and providing employees with a consistent workplace experience,” he said.

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