“They have zero credibility in claiming that they are committed to helping smokers quit and want a smoke-free future.”
This was the strong assertion made by Campaign for Tobacco-Free Kids president Matthew Myers, referring to Philip Morris after the cigarette giant forayed into the British insurance market with the introduction of life insurer Reviti. The new player’s offer? Insurance premium cuts, including a 50% reduction for policyholders who stop smoking for at least a year.
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