In a release, the insurance giant said its investment – terms of which were not disclosed – will make a substantial contribution to the building and future success of Aviva Studios, which audiences will get to preview during the Manchester International Festival taking place from June 29 to July 16.
As part of the tie-up, Aviva will also be the principal partner of Factory International’s skills training programme Factory Academy, which provides opportunities for careers in creative industries in Manchester.
“Aviva is thrilled to be backing this new, world-class arts building in Manchester,” said Aviva group chief executive Amanda Blanc (pictured left with Manchester City Council leader Bev Craig). “It builds on Aviva’s leading role in the UK, serving more than 15 million customers, employing 16,000 people, and investing billions each year into the UK’s regional economy.
“The new Aviva Studios will help make arts and culture more accessible and inclusive and follows the significant investment Aviva Investors has already made in Manchester, such as the development of Enterprise City.”
It was noted that Aviva Studios is poised to add £1.1 billion to the economy of Manchester and the surrounding region over a decade.
“This historic new partnership will provide vital support for the construction and future life of our landmark new home, building on the generous public funding support already pledged to the project,” commented Factory International CEO and artistic director John McGrath.
“Aviva’s values and commitment align with our own, and we will also be working together on a range of initiatives, from sustainability to our £10 ticket scheme to ensure that our programme of work is accessible to all.”
Craig, meanwhile, believes Aviva Studios will be a nationally and internationally important cultural attraction. “This multi-year, multi-million pound partnership reflects the magnitude of the venue not just for the city but for the north of England and the UK as a whole,” stated the councillor.
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