Specialist insurance brokers BKG West, Cobra Insurance, Cooke & Mason, DE Ford, Franklands, Lorica, PIB Private Clients, PIB SME Insurance, QPI, Wilby, and WW Group are now all trading as PIB Insurance Brokers.

“PIB Group has seen significant progress in a short space of time since its formation, alongside PIB Insurance Brokers as the original group company,” said Steve Redgwell, chief executive of the specialty division at PIB Group Limited – the entity which also spans PIB Risk Management and PIB Employee Benefits.

“Moving our specialist commercial businesses to trade under a single brand represents an important milestone in our evolution which will enable us to continue growing, while further strengthening the service we deliver to our valued clients.”

Announced in June, the now completed rebrand was a UK-wide undertaking.

Redgwell added: “This is an incredibly exciting time as we continue expanding our range of services and niche sectors we work with. Collaboration plays a massive part in PIB’s culture, with our people genuinely at the heart of what we’re all about.

“Bringing these specialist commercial lines businesses under one brand will ensure we take even more of a unified approach and develop further strength as a collective for the benefit of our clients.”

PIB Insurance Brokers specialises in professions, property, construction, transportation, trade credit, real estate, leisure, construction, haulage, and charities.