If new insurance ventures are anything to go by, it looks like entrepreneurs are finding more promise in the life sector than in general insurance.
Analysis by digital home insurer Policy Expert shows that non-life is lagging when it comes to business creation in the UK, with only 195 general insurance (GI) start-ups registered with Companies House between January and August 2019. The number represents a mere 3% of the 5,703 active GI firms.
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