A Censuswide poll commissioned by specialist insurer Ecclesiastical shows there’s a particular group of policyholders that proactive brokers can tap into.
According to the survey, which involved more than 2,000 adults in the UK, 64% of respondents are worried smart devices might be hacked. The figure is particularly noteworthy, given that the average owner has three devices connected within their homes.
The research found that smart TVs (56%), smart speakers (41%), and smart heating systems (20%) are the top three smart home devices owned by the respondents. Ecclesiastical’s study pointed to 63% of participants saying they are concerned about what data the devices are capturing.
In addition, 59% are apprehensive as to who might be listening to their smart devices while 52% are also concerned about how children interact with devices that feature voice assistants.
“Many clients are installing smart devices within their homes and it’s so important for brokers to speak to their clients about the risks associated with cyber home systems and how best to protect themselves,” said Sarah Willoughby, art and private client development director at Ecclesiastical.
“Cyber insurance can offer a safety net should the worst happen and brokers play an important role in helping clients understand the risks they are facing and in ensuring they have the right cover in place.”
Meanwhile the specialist insurer has partnered with Blackstone Consultancy to publish new guidance designed to help brokers talk to their customers about cyber risks. The resource is available on Ecclesiastical’s website.