BMG Insurance to take on new owner's branding

"This is very much the natural progression"

BMG Insurance to take on new owner's branding

Mergers & Acquisitions

By Terry Gangcuangco

Family business BMG Insurance, which came under AbbeyAutoline ownership earlier this year, will be rebranding later this month.

“This is very much the natural progression for BMG Insurance as it fully integrates with AbbeyAutoline,” said AbbeyAutoline managing director Julie Gibbons (pictured third from left with Lesa Judge, Ciaran McGurgan, and Jackie Elliott).

“We felt the time was right, as it wouldn’t have made business sense to manage both entities under separate brands as time progressed, and with a focus on our customers and staff, we felt this would help make day-to-day operations a lot easier for everyone.”

Gibbons added: “A lot of work has been going on in the background to ensure this is a seamless transition, and I’m delighted to reassure customers that this will have no impact on your current policies, and it will continue to be business as usual.”

What will change are the exterior signages and interior branding at the BMG Insurance branches in Portadown and Newtownbutler.

Meanwhile, aside from taking on the AbbeyAutoline identity, the Northern Irish company will be adopting its parent’s extended operational hours. Phone lines at AbbeyAutoline are open Monday to Friday 8am-8pm, plus 9am-3pm on Saturdays.

Customers of the acquired firm now also have access to the full range of personal and commercial insurance products offered by AbbeyAutoline.

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