NFU Mutual announces £3.25 million charity pledge for 2024

Support goes to communities feeling impact of pandemic, cost-of-living crisis

NFU Mutual announces £3.25 million charity pledge for 2024

Non-Profits & Charities

By Mika Pangilinan

NFU Mutual has announced plans to allocate a total of £3.25 million in funding to local and national charities throughout 2024.

In an emailed news release, the UK rural insurer said it is pledging this support to help communities tackle the challenges brought by the ongoing effects of the COVID-19 pandemic and the rising cost of living.

As part of this commitment, local front-line charities are set to receive £1.92 million through the Agency Giving Fund, which was established in 2020 in response to the pandemic. These recipients will be nominated by NFU Mutual Agency and branch offices spanning over 280 locations across the UK to ensure a broad distribution of donations.

For regional and national charities, NFU Mutual will also contribute £1 million to the NFU Mutual Charitable Trust, which it founded in 1998 to aid organisations working in the interests of agriculture, rural communities and the countryside.

An additional £30,000 will go to the Community Champions scheme, providing support to causes that are important to NFU Mutual’s staff through donations to fundraising events and initiatives

Lastly, a £300,000 donation will be made to the Farm Safety Foundation, an independent registered charity founded and funded by NFU Mutual to address attitudes and behaviours surrounding risk-taking and poor mental health in the industry.

Celebrating its tenth anniversary, the foundation will allocate this 2024 funding to sustain its education programme, campaigns, research, and engagement throughout the UK.

Commenting on NFU Mutual’s 2024 donations, group chief executive Nick Turner said acknowledged the challenging time currently faced by communities across the UK.

“We’re proud to be maintaining significant levels of charitable giving in 2024,” he said. “We recognise these are challenging times, and our initiatives will support national and local charities right across the UK who are delivering vital services to those in need.”

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