Image: Miranda of florist Burgeon Floral Design, a Maybe* service user in Barnet

Commercial insurer NFU Mutual has partnered with Maybe*, which is part of the government’s High Streets Task Force, to offer 12 months of free access to social media expertise and management tools to its small business insurance customers.

“Social media has changed the way we communicate and shop, and has become an increasingly important way for businesses to connect with customers,” noted Zoe Knight, commercial insurance expert at NFU Mutual.

Knight continued: “Over a quarter of shoppers increased the amount of business they do with local retailers during the pandemic, and we want to help our small business policyholders use social media to maintain those relationships, as well as attracting new business.

“By maximising the benefits they see from their social media channels, local businesses can have meaningful interactions with customers, develop business resilience and potentially drive sales, helping them to bounce back after the pandemic.”

The free social media support is being offered to small retailers, hospitality businesses, offices, surgeries, and farm shops insured with NFU Mutual. Eligible customers who wish to register for the free subscription are advised to contact their local NFU Mutual agent.

“Maybe* uses artificial intelligence to provide actionable insights and easy to use tools that enable organisations to connect with their audience, improve their return on investment, and to understand how to stay ahead of their competition,” said Maybe* chief executive Polly Barnfield.