The Baldwin Group

The Baldwin Group is an independent insurance distribution firm headquartered in Tampa, Florida. Founded in 2011 as Baldwin Risk Partners, the company has grown through a combination of acquisitions and organic growth into one of the largest publicly traded insurance brokerages in the United States. It trades on the Nasdaq Global Select Market under the ticker BWIN and serves millions of clients across the country through three operating segments.

Website: baldwin.com

Head office address: 4211 W Boy Scout Blvd, Suite 800, Tampa, FL 33607

Founded: 2011, Tampa, Florida

Founders: Lowry Baldwin, Elizabeth Krystyn, Laura Sherman, and Trevor Baldwin

Company type: public (Nasdaq: BWIN)

Business focus: insurance brokerage and advisory across commercial, employee benefits, and personal lines

Regions served: nationwide across the United States

History of The Baldwin Group

The company traces its roots to 2006, when Lowry Baldwin, Elizabeth Krystyn, and Laura Sherman founded Baldwin Krystyn Sherman Partners (BKS Partners) in Tampa, specializing in middle-market commercial and employee benefits insurance. Baldwin Risk Partners formed in 2011 as a holding company to scale that platform through further acquisitions. Key milestones include:

• 2006: Lowry Baldwin, Elizabeth Krystyn, and Laura Sherman found BKS Partners in Tampa, Florida
• 2011: Baldwin Risk Partners forms as a holding company; the founding group expands with Trevor Baldwin
• 2019: the company goes public on Nasdaq under ticker BRP, raising capital to accelerate its acquisition strategy
• 2024: Baldwin Risk Partners rebrands as The Baldwin Group; the corporate entity becomes The Baldwin Insurance Group, Inc. and the ticker changes to BWIN
• 2025: the company merges with CAC Group, a nationally recognized specialty and middle-market brokerage, in a deal valued at approximately $1 billion
• 2026: the firm acquires Capstone Group, expanding its Mid-Atlantic presence across commercial and employee benefits lines
• 2026: the company acquires Obie (Creisoft), a Chicago-based embedded insurance distributor serving landlords and real estate investors

The partnership model the company uses for acquisitions is a defining feature of its growth approach. Acquired firms retain a degree of local identity and leadership while gaining access to national resources and capital.

What does The Baldwin Group offer?

The firm distributes insurance and advisory solutions through three operating segments, serving clients from small businesses to large corporations and high-net-worth individuals:

• Insurance Advisory Solutions (IAS): commercial risk management, employee benefits, and private risk management for mid-to-large businesses and high-net-worth clients
• Underwriting, Capacity and Technology Solutions (UCTS): a managing general agent platform (MSI), a reinsurance broking arm (Juniper Re), and captive management
• Mainstreet Insurance Solutions (MIS): personal lines, Medicare, and embedded insurance distribution for real estate and mortgage clients

The Baldwin Group says its business model combines entrepreneurial independence at the practice level with the scale, capital, and technology of a public platform. This structure is central to its strategy for attracting and retaining specialty talent.

The Baldwin Group in the market

The company positions itself as a firm building toward the top tier of global insurance brokerage. Its dual growth engine pairs organic revenue expansion with disciplined acquisitions of specialty and regional firms.

The 2025 merger with CAC Group added large-account specialty capabilities in construction, energy, and complex commercial risk, moving the combined platform further up the market. Private risk, embedded insurance, and MGA operations round out a model that spans distribution, underwriting, and advisory.