Smartphone telematics developer launches program for commercial fleets

App seen as a solution for the country’s billion-dollar fleet collision problem

Smartphone telematics developer launches program for commercial fleets

Motor & Fleet

By Lyle Adriano

Global smartphone telematics provider Cambridge Mobile Telematics (CMT) has announced the launch of its DriveWell Fleet Program, a smartphone app-based telematics solution for commercial fleets.

The developer had previously released a version of the app for general consumer use, with nearly one million users. Use of the consumer version of DriveWell has resulted in, on average, a 35% reduction in phone use and a 20% reduction in hard braking after 30 days of use. CMT hopes to replicate the same results with fleet drivers.

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According to a release, the program “enables fleet owners and insurers to significantly improve employee safety, reduce the number of accidents and claims and increase operational efficiency and performance.”

Features of the telematics app include:
  • A smartphone app and IoT-enabled tag that provides fleet drivers trip-by-trip feedback and insights on driving behavior and performance.
  • Gamification functionality that sparks performance and safety improvements by giving drivers the ability to compete with one another, both individually and as teams.
  • Advanced analytics and machine learning technology that captures and converts risky driving activities into actionable insights, scores and performance feedback.
  • An intuitive web portal for fleet owners and managers to review driver scores and habits, and provide improvement-based coaching. The management portal also provides vehicle, driver and location-based tracking and history to give fleet leaders total control and transparency.

“As the numbers of traffic accidents and fatal crashes continue to rise, it’s critical to address the risky habits of fleet drivers,” said CMT vice-president of product and marketing Katherine Wellman. “We’ve seen significant improvements to driver safety and performance on the consumer side, and are excited to extend our safe driving telematics program to commercial fleets. We fully expect this program to improve driver safety, reduce crash-related costs and improve fleet management.”

The cost of crashes to US fleet employers in 2013 was $47 billion, according to the Network of Employers for Traffic Safety (NETS). $8.4 billion of those costs were directly related to distracted driving crashes.

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