Mutual of Omaha has promoted Corri Campbell to vice president of brokerage distribution for long-term care and supplemental health. In the role, she will lead sales for the company's health product portfolio, covering long-term care, critical illness, and accidental death insurance.
Campbell joined Mutual of Omaha in 2019 as sales director for long-term care, was promoted to national sales director in 2021, and has held leadership roles of increasing responsibility since. Before joining Mutual of Omaha, she spent more than 20 years at Genworth in sales, training, and regional leadership positions, giving her nearly three decades of experience in long-term care distribution and sales leadership.
The promotion supports Mutual of Omaha's increased investment in the long-term care and annuity markets, sitting within its health and annuity solutions division, which was created to improve product development, distribution support, and customer service capabilities.
The context behind the appointment matters as much as the appointment itself. The individual long-term care insurance market has contracted sharply over the past two decades. Fewer than 15 carriers remain active, according to Milliman's annual US industry LTCI claims projection, published in March 2025 - down from more than 100 companies selling individual policies in the 1990s. Mutual of Omaha ranked in the top 10 by actual earned premiums in the NAIC's 2024 Long-Term Care Insurance Experience Report and remains one of a small number of large carriers actively writing stand-alone LTC policies, according to a May 2026 review by CompareLongTermCare.org.
Campbell's prior employer is directly relevant to understanding where the market has been. Genworth, where she spent the earlier part of her career, suspended new individual LTC brokerage sales in March 2019 following years of reserve shortfalls and pricing volatility. It re-entered the market in October 2025 through a new subsidiary, CareScout Insurance Company. That re-entry took more than six years and required a separate corporate entity - a measure of how difficult it became for a carrier that exited to return to the market on viable terms.
For LTC brokers and financial planners distributing LTC products, a VP-level promotion of a veteran distribution leader at one of the few remaining active stand-alone writers is a signal worth registering. It indicates Mutual of Omaha is reinforcing rather than pulling back from the brokerage channel at a moment when the remaining carrier market is small enough that any shift in distribution strategy at a major active writer has direct implications for the brokers who place this business. In a market that has contracted from more than 100 carriers to fewer than 15, the distribution relationships that remain are the ones worth maintaining.
