Benefitfocus has announced the appointment of two technology executives to its leadership team. Peter Allen has been appointed senior vice president for sales and strategic initiatives, and Jeffrey Gross has been appointed senior vice president for marketing and branding.
Allen will be responsible for leading the company’s sales team, accelerating platform sales growth, and delivering on the company’s strategic priorities. He brings more than 25 years of experience in technology sales to the role. Allen has held executive positions with Iron Mountain, Alvarez & Marshal, Computer Sciences Corporation, and Information Services Group (ISG).
Prior to joining Benefitfocus, Gross served as chief marketing officer for Axway Technology. He has more than 25 years of experience, and has held roles at Software AG, Microsoft, BearingPoint Consulting and KPMG.
“Benefitfocus is totally transforming the benefits experience,” said Ray August, president and CEO of Benefitfocus. “We successfully pivoted our strategy and reignited our growth in 2018. We look forward to leveraging this momentum and capitalizing on the valuable expertise Peter and Jeffrey bring to Benefitfocus.
“They each will play important roles in accelerating our platform momentum and market leadership with unrelenting focus on delivering a world-class experience for our ecosystem stakeholders, including customers, consumers and strategic business partners.”