Change of plans for State Farm corporate campus in Atlanta

Rezoning endorsed by planning commission

Change of plans for State Farm corporate campus in Atlanta

Insurance News

By Terry Gangcuangco

Park Center, which houses State Farm’s Atlanta hub, could see the addition of hundreds of apartments and hotel rooms instead of a fourth office tower.

It’s been reported that the Dunwoody Planning Commission recommended the rezoning of Park Center’s remaining undeveloped portion following a change of plans by developer KDC. The new plan is to build a 175-room hotel, 300 residential units, office and retail spaces, and a parking podium on the 2.6-acre parcel.

Citing KDC’s attorney, David Kirk, The Atlanta Journal-Constitution pointed to the developer’s rationale for the modification.

According to the report, Kirk told the planning commission that adding the apartments is a reflection of the “fundamental changes” not only in real estate but in the world, in general, over the years. The new plan has since been endorsed by the commission, thus the rezoning recommendation.

“There’s been a significant shift in the market that supports the development of Park Center Four slightly different than originally envisioned,” a separate report by Appen Media quoted Kirk as saying during the meeting with the commission.

Park Center, which broke ground in 2014, saw the completion of the third office building in 2021. The proposed rezoning for the mixed-use development, meanwhile, will have to secure final approval from the Dunwoody City Council.

In an early KDC resource, the developer said: “State Farm wanted to consolidate as many as 8,000 employees in each [regional] hub, and sought locations convenient to public transportation, restaurants, shops, housing, hotels, and good school districts.

“State Farm chose the Dunwoody submarket of Atlanta for its proximity to the MARTA rail line, its plethora of walkable amenities, its deep and well-educated labor pool, as well as a considerable supply of reasonably-priced homes and apartments nearby.”

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