Sompo Japan will begin offering ‘flaming insurance’ so that companies can recover from unflattering information spreading online or via social media.
‘Flaming’ is web-speak for when a person or a group of people deliberately target a business for insulting comments online and on social media.
The new product will see businesses covered whether the online insults are based in fact or invented, Japan Today reported.
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Sompo will cover expenses for a positive media campaign, research into why the ‘flaming’ began and issue public apologies, if necessary, up to $125,000.
With premiums of $6,330 and $7,596, the cover is believed to be an industry-first.
While it may seem like an easy policy to fake a claim, the insurer has said it will monitor deliberate trolling from within a business and deny suspect claims.
With brand and reputation more important than ever, this may not be the last we hear of troll cover.
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