Farmers extends partnership with PGA golfer

Farmers extends partnership with PGA golfer | Insurance Business

Farmers extends partnership with PGA golfer
Farmers Insurance has extended its relationship with PGA Tour golfer Rickie Fowler through 2020. Fowler has been a Farmers brand ambassador since 2012.

Over the last five years, Farmers and Fowler have worked together on philanthropic initiatives through the Farmers Insurance Open, where they hosted the “Tee it up! For Kids” youth clinic, and on disaster-recovery initiatives. Fowler has also been featured in various Farmers advertising campaigns.

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“I’m excited to extend my relationship with Farmers and am grateful for our longstanding relationship,” Fowler said. “We’ve had the opportunity to positively impact a number of communities and youth, develop fun and entertaining content, and I couldn’t be more proud to be part of the Farmers family.”

“Our relationship with Rickie is about more than golf,” said Leesa Eichberger, Farmers’ head of brand marketing. “It’s based on shared values we each have to giving back and helping others. We’re proud to have Rickie by our side in support of our community, brand, and corporate efforts.”

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