Independent agencies Peel & Holland, Riddle Insurance announce merger

Merger to greatly expand the unified team's statewide reach

Independent agencies Peel & Holland, Riddle Insurance announce merger

Insurance News

By Lyle Adriano

Peel & Holland Insurance has merged with Madisonville, KY-based Riddle Insurance and its subsidiary, R. Barga and Company Insurance in Benton, KY.

The independent insurance agencies all offer business P&C insurance, surety and bonding, family insurance, and employee benefit plans, as well as workplace wellness programs.

A release noted that the merger – which was finalized at the start of 2020 – combines teams totaling 83 employees in seven regional office locations across Western Kentucky. Each of the units will continue to function as independent insurance agencies, maintaining access to multiple carriers.

“Our companies are built on very similar legacies totaling 198 years of service. We have seen many changes, but this opportunity to unite is one of the most exciting ever,” commented Peel & Holland president Roy Riley.

Riley added in a statement that the merger will allow each of the agencies to focus on their specific areas of expertise, citing Peel & Holland’s public entities and construction expertise, R. Barga and Company’s service to marine clients, and Riddle Insurance’s presence in the coal mining industry, which has expanded to also serving agriculture clients and contractors.

“Together, we are stronger and can serve a wider client base, ensuring that they are protected, safe, and secure. It’s a winning combination,” Riley said.

“It is very rewarding to unite our agencies. After seeing how closely aligned our values and culture are, we knew this was the right thing to do,” stated Riddle Insurance president Skip McGaw.

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