Next Insurance launches program to assist small businesses

The company is reallocating money previously earmarked for an ad campaign

Next Insurance launches program to assist small businesses

Insurance News

By Ryan Smith

Next Insurance, a national business insurance provider, has announced a new program to help small business owners in the midst of the current economic slowdown.

Next Insurance’s Built By Business program will allocate more than $250,000 – originally intended for production of the company’s first national advertising campaign – to support small businesses. About 50 businesses that have been impacted by the coronavirus outbreak will be hired to deliver commissions in line with their skillsets that help Next Insurance refocus its brand. A select group will be showcased in an advertisement providing visibility in their marketplaces, Next Insurance said.

“Next Insurance has a core mission to serve small businesses to the best of our ability,” said Next Insurance CMO Melanie Chase. “We are seeing firsthand how much businesses are hurting as a result of the coronavirus pandemic and know what they really want is to get back to work. Shifting marketing dollars back to the small business community is a better way for us to do our part to help.”

Next Insurance’s efforts to assist small businesses include:

  • An extension of its April 25% premium reduction through May for general liability, professional liability and commercial auto policyholders.
  • Involvement in Stand for Small, a coalition that brings together services, offers and access to tolls and expertise for small businesses.
  • Partnering with GoDaddy and more than 30 other brands as part of the #OpenWeStand movement to provide resources, tools and insights to small businesses.

“It’s easy for companies to say, ‘We’re all in this together,’ but for it to be truly impactful, companies that can help need to help,” said Guy Goldstein, CEO of Next Insurance. “Our priority needs to be on concrete efforts that provide relief to small businesses struggling to make ends meet and ensure that they can stay open.”


Related Stories

Keep up with the latest news and events

Join our mailing list, it’s free!