National program manager NIP Group has announced the appointment of John Bertoli as senior vice president of marketing.
In his new role, Bertoli will be responsible for building awareness, preference and demand for NIP Group and its programs. He will also focus on developing marketing strategies and tactics to drive business opportunities while promoting a consistent brand message, the company said.
“John brings experience and marketing knowledge that will help us continue to raise awareness of the specialized products, deep industry experience, customized risk management services and superior customer service we offer at NIP Group,” said Dave Springer, president and chief operating officer at NIP Group. “With John’s addition, we look forward to identifying and providing exceptional service to a growing audience of brokers and their clients that work within the industries we serve.”
Prior to joining NIP Group, Bertoli served as head of marketing and partner services at Samsung SDS America. He has also served as senior marketing manager at Zags, global email marketing strategist at AppSense and marketing manager at Business Licenses, LLC.
“Adding John to the senior management team at NIP Group is one of many steps we’ve taken to enhance our systems, our processes and our effectiveness in helping our brokers successfully write specialty business within our industry programs,” Springer said. “With these enhancements, we expect to continue to grow our team, attracting top-tier talent to the NIP Group from both inside the insurance industry and beyond.”