PCF names new company president

Industry veteran takes top role

PCF names new company president

Insurance News

By Ryan Smith

PCF Insurance Services has announced the appointment of Jenni Lee Crocker (pictured above) as president of the company.

In her new role, Crocker will be responsible for overseeing the company’s agency partnership potential, organic growth, enterprise carrier relationships and strategic partner initiatives.

Prior to her appointment as president, Crocker served as senior vice president for growth and operations. In that role, she helped shape new agency partnerships, enabled growth, fostered national carrier appointments, and furthered risk advisory and business transformation. Crocker will remain on PCF’s board of directors after completing her two-year tenure as a board member, the company said.

“PCF’s board of directors, along with our executive team, believe that Jenni Lee’s appointment as president of our company is a strategic move that will help take our company and partner network to the next level,” said Peter C. Foy, founder, chairman and CEO of PCF Insurance. “With her combination of a laser focus on collaborative solutions that drive organic growth and results and serving as a trusted leader for our agency partners, I have no doubt that Jenni Lee will excel in her new role.”

Crocker has more than 27 years of experience in sales and growth, management, risk advisory and business transformation. Prior to joining PCF in 2022, she spent more than a decade at Marsh, where she served as managing director and corporate leader for the Mid-Atlantic region from 2018, and as Virginia office head prior to that. Before joining Marsh, Crocker spent more than 15 years in Ernst & Young’s insurance practice. During her first year at PCF, she helped the company realize and maintain 10% organic growth by year-end 2022.

“I am honored to become PCF’s new president and to continue my tenure with the company,” Crocker said. “I wake up every day passionate about developing our business and nurturing organic growth. My focus has always been on creating opportunities for our agency partners and expanding those opportunities to benefit all. I am grateful for the opportunity to create incremental change at PCF that results in gains for all of my colleagues.”

Crocker currently serves as a board member of the University of Richmond and Virginia Commonwealth University School of Business Risk. She also serves as a trustee for Richmond Ballet and on the membership committee of the Association for Corporate Growth. Crocker is also president of The Skylight Initiative, a group focused on empowering women membership on boards of directors for publicly traded companies.

Crocker’s appointment comes during an acquisition streak for PCF. Last month, the company snapped up Louisiana-based Oak Point Risk Advisors. In December, it acquired TCU Insurance Agency.

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