PURE Insurance will credit $50 million to policyholders for 2025 through its Subscriber Savings Account program, marking its latest allocation under the company’s reciprocal insurance structure.
The 2025 amount brings PURE’s total SSA allocations to nearly $170 million since the insurer was founded. The accounts are used to track each eligible active member’s share of the company’s surplus, but they are not treated as immediate cash payouts.
PURE’s structure is central to how the program works. The company operates as a reciprocal insurer, meaning it is owned by its members, or policyholders, rather than outside shareholders. When the insurer generates capital growth beyond what is needed for claims and expenses, a portion may be assigned to members through SSAs.
“In a traditional insurance model, favorable results primarily benefit shareholders. In a reciprocal model, they help strengthen the membership. SSAs are just one example of that difference. This allocation reflects careful management and a structure built to serve members first,” PURE Insurance CEO Martin Leitch said.
The balances will remain on PURE’s balance sheet and may be used to pay claims if needed. The company said the program is intended to reflect long-term alignment with members, with allocations made only when results support them.
Some members will also receive cash distributions. PURE Gold members, or those who have been with the insurer for at least 10 years, are eligible for a payment equal to 5% of their year-end SSA balance for 2025. PURE said those cash distributions total $2.6 million.
