QBE North America launches new ad campaign

The campaign aligns with key sponsorship

QBE North America launches new ad campaign

Insurance News

By Ryan Smith

QBE North America has announced the launch of a new advertising campaign designed to raise awareness of the expertise, value and partnership the company brings to its customers.

The mid-sized business television campaign, “QBE Is With You,” includes two ads that spotlight businesses making key decisions about their future: one company looking to expand through acquisition and another looking to purchase new real estate. The ads highlight financial services and commercial real estate, two key middle-market industries served by QBE.

“Businesses today face countless risks that are remarkably intricate and diverse,” said Amy Banek, head of communications, marketing and brand at QBE North America. “The new commercials reinforce the power of having a strong partner to help both navigate risks and capitalize on opportunities. While the commercials focus on midsize businesses, all of our customers – from farmers, corporations and individuals – can be confident when QBE is at their side.”

The 30-second ads can be found on digital television stations NBC and The Golf Channel, as the campaign aligns with QBE’s title sponsorship of the QBE Shootout. The PGA Tour-sanctioned event will feature 24 of the world’s top professional golfers playing on two-person teams in a mixed format of scramble, modified alternate shot and better ball.

The advertising campaign will also appear in print and on digital and social channels, QBE said. In alignment with the new advertisements, the company is launching a social media contest in which people can nominate partners to receive a “QBE Shootout Shoutout” and be entered to win a number of prizes, including an all-expense-paid trip to the 2022 QBE Shootout and a stay at the Ritz-Carlton Golf Resort in Naples, Fla.

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