Risk Strategies has announced the appointment of Jennifer Johnston to the newly created role of chief marketing officer.
Johnston has extensive experience in branding, marketing and communications in the insurance industry, consulting and professional services and technology. She has been a passionate advocate for high-value client experience and digital marketing, Risk Strategies said.
Prior to joining Risk Strategies, Johnston served as executive vice president and chief marketing officer at CopperPoint Insurance Companies. She has also held executive marketing roles at PMA/Old Republic Insurance Group and Unisys Global. She began her career at TELUS, a Canadian telecommunications company.
“Jennifer is highly experienced, both in marketing and insurance, and we’re excited to welcome her to Risk Strategies,” said Sharon Edwards, chief operating officer at Risk Strategies. “She will be instrumental in helping us generate demand for and recognition of the company, its products and services. She will be focusing on integrating and unifying our brand across all channels, enhancing the client experience and value proposition for Risk Strategies’ specialty practices and developing the strategic marketing actions we need to execute as we continue to grow and scale our business domestically and internationally.”