SIAA swoops for digital agency

Deal bolsters alliance's footprint

SIAA swoops for digital agency

Insurance News

By Ryan Smith

SIAA (Strategic Insurance Agency Alliance), the largest alliance of independent insurance agencies in the US, has announced that it has acquired Rogue Risk, a digital independent insurance agency, in a deal that will boost the alliance’s digital footprint.

“SIAA has been successful in helping over 4,500 insurance professionals realize their dream of starting an independent agency,” said Matt Masiello, CEO of SIAA. “Rogue Risk represents part of SIAA’s ongoing evolution by giving our organization the ability to provide a modern, cutting-edge agency platform and experience for insurance professionals seeking to expand their careers.”

“The experience, resources and reach that SIAA brings to the table will act as rocket fuel for our mission of delivering a ‘no customer left behind’ digital experience for small businesses, while providing insurance professionals a ‘no ceiling’ insurance career,” said Ryan Hanley, the founder of Rogue Risk. As part of the acquisition, Hanley will continue as president of Rogue Risk and join SIAA’s senior management team.

SIAA is a national alliance of independent insurance agency members, generating hundreds of millions of dollars in new premium business annually.

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