State Farm expands community offers program

State Farm expands community offers program | Insurance Business

State Farm expands community offers program

State Farm has expanded its Community Offers Program with the addition of Rollick Outdoor for powersports vehicles, boats and RVs. Under the partnership, State Farm customers gain access to special offers on inventory, as well as savings on accessories and service from Rollick Certified Dealers.

The insurer and its agents expect to benefit from the program by helping finance and insure their customers’ product purchases at Rollick Certified Dealers. The company offers coverage for powersports, RV and boat loans and insurance nationwide.

“State Farm is the largest insurer in the country and we are excited to be a chosen partner of this powerful, new initiative,” Rollick CEO Bernie Brenner said. “Through Community Offers, State Farm customers can connect with local, certified dealers within our platform. We understand the value of affinity group selling and our retailers join Rollick to deliver a higher level of savings and service with a personalized member experience.”

The move has excited Rollick dealerships, which are currently found across 23 states. For example, one dealer group – World of Powersports – has stores in close proximity to the State Farm headquarters in Bloomington, IL.

“State Farm is a great example of the type of company we need to align with. State Farm policyholders are buying powersports vehicles while reviewing their insurance and finance options. We are now able to integrate those products into the buying experience for their customers,” Rick Cox, general manager of World of Powersports, said.

 

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