The number one insurance brand in America is...

The number one insurance brand in America is... | Insurance Business

The number one insurance brand in America is...

Global public opinion and data company YouGov has unveiled its index rankings for America’s top insurance companies for 2018 – with State Farm dominating the list.

YouGov’s annual review measures the overall brand health of a company by calculating the average of six metrics: impression, value, quality, reputation, satisfaction, and recommendation (with adjustments made to account for rounding). The “Top Index Rankings” list shows brands with the highest average index scores between July 01, 2017 and June 30, 2018, a statement on YouGov’s website explained. The scores are representative of the general population of adults aged 18 and above.

State Farm tops the list with an index score of 17.6. YouGov’s list of top five insurance brands based on their index score is as follows:

Top Index Rankings

Rank

Brand

2018 Score

1

State Farm

17.6

2

AAA

14.2

3

USAA

12.9

4

GEICO

11.5

5

Allstate

11.4

 

In addition to ranking the top insurance companies based on their index, YouGov also tracked the insurance companies whose index scores have improved the most compared from the previous 12-month period.

The “Top Index Improvers” list goes:

Top Index Improvers

Rank

Brand

2018

2017

Change in Score

1

Progressive

8.0

6.5

1.5

2

GEICO

11.5

10.2

1.2

3

AIG

0.0

-1.1

1.1

4

Allstate

11.4

10.5

0.9

5

Liberty Mutual

8.3

7.8

0.5

 

What is your opinion on this ranking? Do you agree with State Farm scooping top spot? Leave a comment below with your thoughts.

 

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