There’s a version of an insurance conference that involves a windowless ballroom, recycled air, and a keynote you’ve already seen repurposed twice on LinkedIn. InsuranceFest is aggressively not that.
RightSure — the Arizona-based brokerage that has quietly built one of the most recognizable cultures in independent insurance - is planting their flag on the Santa Monica Pier this July, and their reasoning says everything about who they are. “The opportunity to network with like minds, feel the breeze of the Pacific, and attend sessions right on the Santa Monica Pier,” said Jeff Arnold, who leads the team. Clean. Direct. No jargon in sight.
That simplicity is intentional. In an industry that can sometimes mistake complexity for sophistication, RightSure has always leaned the other way - toward people, toward warmth, toward what actually matters. They call their team the Famously Friendly Humans, and unlike most company taglines, this one has teeth. Walk into a RightSure interaction and you’ll feel the difference.
At InsuranceFest, those humans will be fully deployed. Sessions, conversations, introductions, reconnections - the full thing. “Seeing old friends, making new connections, and collaborating on All Things Insurance” isn’t a PR line for RightSure; it’s a genuine operating mode. They show up to give as much as they get, which is exactly the kind of energy that makes an event worth attending in the first place.
And that’s really what InsuranceFest is built around. Not the agenda, not the keynotes - though those are good - but the idea that the most valuable moments in this industry happen between the scheduled parts. The hallway conversation that turns into a referral partnership. The dinner that spawns a product idea. The introduction made on a pier at golden hour that changes the trajectory of a business. RightSure has thrived on exactly those kinds of moments, and they know how to create them for others too.
If you’re heading to Santa Monica this July, the Famously Friendly Humans won’t be hard to find. Just look for the people who seem like they’re genuinely happy to be there - because they will be.
