A brand-new, pay-per-mile auto insurance product has launched in Arizona. Released by Los Angeles-based insurtech, Just Auto Insurance, Inc. (Just), the new telematics-based solution targets lower income consumers with a quick prepaid product, which calculates premium based on individual risk, not demographic correlations.
Just was founded in 2019 by Robert Smithson, Greg Ferkel and Murray Macdonald, with a twofold mission: to increase the availability of auto insurance, and to use technology to make the roads safer. Their flagship product is unlike other telematics-based, pay-per-mile solutions in the marketplace in that it targets lower income consumers – those whom CEO Robert Smithson says are “poorly served by existing carriers.”
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