Integrity Marketing Group, the nation’s largest independent distributor of life and health insurance to the senior market, has announced that it has entered into a definitive agreement to acquire Emrick Insurance Marketing Group, an Illinois-headquartered insurance marketing company. As part of the deal, Emrick Group co-owners and siblings Brenda Emrick-Kennedy and John Emrick will become owners in Integrity.

Emrick Group markets Medicare Advantage and Medicare Supplement products along with other senior-market life and health products in 21 states. Brenda Emrick-Kennedy serves as president, while John Emrick serves as CFO. The siblings took over the business from their father, Roger, who founded Emrick Group in 1971.

“The Emrick family built their business by cultivating deep agent relationships, and they have become a leading marketer of senior products in the US through a focused dedication to agent success,” said Bryan W. Adams, co-founder and CEO of Integrity. “We welcome Emrick Group to the Integrity family and look forward to partnering with Brenda and John to take their company to the next level.”

“As a family-owned and operated company, we have grown through a strong tradition of ethical business practices and first-rate service for our customers and agents,” Brenda Emrick-Kennedy said. “As soon as we spoke to Bryan and the Integrity team, we knew they shared our commitment to these principles.”