TWFG has agreed to acquire Asset Protection Insurance Associates (APIA), adding a specialist managing general agency to its platform at a time of sustained competition and consolidation in the US specialty and program market.
Financial terms of the deal were not disclosed.
APIA, which has operated for about 25 years, focuses on asset protection programs and has long-standing relationships with carrier partners and retail brokers. TWFG said the deal is intended to enhance service to clients and markets nationwide while supporting faster product development and greater scale in niche lines.
A key feature of the acquisition is leadership continuity. Shannon DeLaune will remain president of APIA, and the full APIA team will stay in place after completion rather than being absorbed into existing TWFG operations.
TWFG said retaining the current management and staff is designed to preserve relationships with clients and carrier partners and provide stability through the integration process.
DeLaune described the transaction as “an exciting new chapter” for the business, saying APIA would gain scale, technology, and resources while maintaining the values and relationships that have supported its growth. He emphasized that the entire team would continue with the combined organization as it expands its reach across the country.
The deal also marks a further step in building out a specialist MGA platform alongside its agency operations. MGAs have become an increasingly important route to market for carriers seeking specialized underwriting expertise and for brokers looking to access tailored capacity and service propositions.
By acquiring an established MGA rather than building one from scratch, TWFG is expected to gain existing programs, distribution relationships, and underwriting capability. The move also broadens the group’s role in the value chain, positioning it not only as a distributor of insurance products but also as a manager of delegated underwriting authorities.
Founder and CEO Gordy Bunch said the acquisition supports TWFG’s long-term growth plans by adding “seasoned, high-performing talent” and deep market expertise in the MGA space. He highlighted APIA’s leadership and partner relationships as aligning with TWFG’s strategy to scale “responsibly and profitably.”
APIA is expected to be integrated into TWFG's operations and technology infrastructure, including processes designed to support growth at scale. TWFG plans to extend its tools, data analytics and digital solutions to APIA, with the aim of improving efficiency and enhancing the client and partner experience across the MGA lifecycle.
The emphasis on data and technology mirrors a broader trend in the MGA sector, where underwriting performance, bordereaux quality, and near real-time portfolio monitoring are increasingly central to carrier appetite and regulatory expectations. The ability to aggregate and analyze data at group level can strengthen discussions with capacity providers and support more agile adjustments to underwriting strategy.
TWFG has said the APIA acquisition is intended to deliver both technology-enabled execution and continuity of existing relationships.
