Online reviews can be good, bad, or at times, ugly, and for all the positive and negative reviews out there, there are hundreds, if not thousands, more experiences that never make it to a reviewal page. So optimizing existing reviews is essential to maximizing their value – and benefiting a business.
“Reviews are funny when it comes to insurance. Everyone needs insurance, so everyone has an agent or agency they work with,” says Phillip Long, internet marketing product manager at Insurance Technologies Corporation (ITC). “So why is it so hard for agencies to get reviews when everyone could leave one? The short answer is if you are trying, you aren’t trying the right way.”
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