Video marketing has grown from an “up-and-coming” marketing tactic to an effective and critical component of any content strategy. In fact, 64% of users are more likely to buy a product online after watching a video and 41% of companies using video enjoyed more web traffic from search than non-users, according to an article in Forbes. Furthermore, Facebook video posts have 135% greater organic reach than photo posts.
“Gone are the days of people working with companies they feel no connection with. With so many choices in just about any industry, you must stand out among the crowd,” says Stephanie Ewen at Insurance Technologies Corporation (ITC). “Video can be a fun way to connect with your network and share your content personality.”
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