Insurtech company NEXT Insurance has announced the launch of NEXT Connect, an embedded insurance solution for small business software ecosystems.

NEXT Connect enables small businesses to purchase insurance coverage either completely online or with the assistance of an insurance agent. Small business ecosystems in industries including payroll, point-of-sale, accounting, e-commerce and banking can easily embed NEXT’s insurance offerings into their existing platforms.

NEXT Connect is a result of NEXT’s acquisition of AP Intego in March. It combines AP Intego’s partner-based, multi-carrier model with NEXT’s capabilities in customer experience, customer care and technology.

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“NEXT Connect creates an unmatched opportunity for our small business ecosystem partners to embed insurance offerings directly into their platforms,” said Steve Hauk, vice president of partnerships at NEXT. “We are entering an age where our customers want and deserve the opportunity to purchase the best insurance policies for their business from a trusted source, and with this new NEXT Connect offering, we’re able to provide that solution.”