OIP Insurtech has introduced a new unified brand identity, consolidating its operations under a single name and unveiling a refreshed logo and website.
The company noted that the rebrand reflects its focus on combining insurance expertise with technology-driven solutions to support insurers’ operational and competitive needs.
Previously operating as two entities, OIP and OIP Robotics, the company said that it has brought its services together under the OIP Insurtech name. The move is intended to simplify its market positioning and present a cohesive suite of automation tools, underwriting support services, and specialized technical staff to the insurance industry.
The company said that while its name and branding have changed, its mission and core values remain unchanged. The updated website provides an improved user experience and presents the company’s expanded portfolio, which includes insurance process automation, custom software development, and underwriting support services.
With a team of over 1,200 professionals serving more than 100 clients, the company specializes in insurance process automation, custom software development, underwriting services, and technical staff augmentation.
The company said that clients will benefit from improved collaboration and faster workflows, with solutions designed to address current challenges in underwriting and claims.
Martina Seferovic (pictured above), president and CEO of OIP Insurtech, said the rebrand highlights the company’s commitment to combining human expertise with technology.
In March 2024, the then-named OIP Robotics collaborated with Insurity to launch an AI-powered document intelligence solution. This platform leverages machine learning to convert unstructured documents into structured data with 99% accuracy, enhancing data extraction and operational efficiency for insurers and MGAs.
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