LAIRD RIXFORD

Laird Rixford is part of Insurance Business America magazine's 2017 Hot 100

LAIRD RIXFORD
https://www.getitc.com/

President
INSURANCE TECHNOLOGIES CORPORATION

A lifelong entrepreneur and technology consultant, Laird Rixford joined Insurance Technologies Corporation [ITC] in 2008 when he sold his successful agency marketing business to the company, which provides marketing, rating and management software and services to the insurance industry. Named president in 2014, Rixford manages the direction of ITC’s products, as well as the sales and marketing departments. His vision and expertise has helped grow TurboRater, ITC’s personal lines comparative rater, increasing users by 63% and growing agencies’ quote volume by 81%.

In the midst of the growing insurtech movement, Rixford has been regarded as a thought leader in promoting new technologies to both agencies and the industry as a whole. Rixford regularly speaks on the topics of marketing, technology and the future of the industry, and is known to use data-driven insights to offer context to his audience as he shares his expertise and best practices.

“Savvy, fortitude and a tenacious work ethic are things that come to mind when I think of Laird Rixford,” a colleague says. “We’ve worked closely together for more than three years, and Laird always impresses me with his forward thinking that continues to push our company to provide the latest and greatest solutions for the independent insurance agent.”

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