Wholesale insurance broker Burns & Wilcox has announced that it is sponsoring Justin Abdelkader, alternate captain and left wing of the 11-time Stanley Cup champions, the Detroit Red Wings.

“Justin Abdelkader’s leadership on and off the ice match the distinctive, competitive qualities of the more than 2,000 associates at Burns & Wilcox,” said Alan Jay Kaufman, chairman, president and CEO of H.W. Kaufman Group, the parent company of Burns & Wilcox. “Results must be demonstrated on a consistent basis – whether entering the arena or the board room – to stay on top of the game, and we welcome him to Burns & Wilcox.”

“The support of a strong, family-focused organization and partner like Burns & Wilcox is exciting, and I am proud to be a part of their team,” Abdelkader said.

Burns & Wilcox announced an official partnership with the Red Wings in September. The company’s logo is visible at center ice at the Red Wings’ new home, Little Caesar’s Arena. Abdelkader is the company’s third professional sports ambassador, along with 2012 US Open winner Webb Simpson and 2016 PGA champion Jimmy Walker.