Keith Martin (pictured) has been named the new executive director of the Canadian Association of Financial Institutions in Insurance (CAFII), moving on from his previous co-executive director position. Over his seven years of service, Martin has played a pivotal role in the association’s goals of promoting a fair regulatory landscape, advocating customer fairness, and encouraging competition and innovation within the industry.
With a rich background in banking and insurance, Martin is set to leverage his experience to further CAFII’s objectives. He has done collaborative work with members to examine consumer attitudes towards credit protection insurance while focussing on improving financial literacy among consumers.
Martin has also been instrumental in facilitating open conversations with regulators and policymakers across Canada, an undertaking he pledges to sustain and expand in his new capacity. His executive director remit includes liaising with a membership base that spans major Canadian banks, credit unions, and insurance firms.
Peter D. Thompson, CAFII board chair and CEO of National Bank Insurance, expressed unwavering support for Martin’s appointment, highlighting his confidence in Martin’s ability to fortify CAFII’s position as a leading voice for credit protection insurance and travel Insurance. “I have complete trust in Keith as the new sole management leader at CAFII,” he said.
Echoing Thompson’s sentiments, CAFII vice chair and Assurant Canada president and CEO Paul Cosgrove praised Martin for his strategic contributions over the years.
Commenting on his role, Martin said: “I am honoured to lead CAFII in its mission to ensure Canadians have access to simple, accessible, and affordable insurance. I’ll continue to focus on building strong relationships with regulators and policymakers to promote a balanced and fair regulatory environment.”
Set up in 1997, CAFII is a not-for-profit industry association dedicated to the development of an open and flexible insurance marketplace.
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