The Insurance Brokers Association of Canada (IBAC) has revealed that Economical Insurance is maintaining its support of the Broker Identity Program (BIP) at the Full Partner level.

Since its creation in 1988, it has been the BIP’s mission to “raise awareness of the insurance broker distribution network,” and to “promote the value and professionalism of brokers to consumers, insurers and governments,” a release said.

“We’re pleased to partner with the Broker Identity Program to support the value and insight of our broker partners, which is especially valuable today as our industry is impacted by climate change, technological innovation and changing customer expectations,” said Economical Insurance president and CEO Rowan Saunders.

“Economical’s renewed commitment underscores the important role of brokers in providing expert insurance advice and protecting their clients’ interests. We greatly appreciate their strong support,” commented IBAC CEO Peter Braid.