Sun Life expands existing partnership with Courses Thématiques

It will serve as title sponsor of events for the next three years

Sun Life expands existing partnership with Courses Thématiques

Life & Health

By Mika Pangilinan

Sun Life has expanded an existing partnership with Courses Thématiques as part of its commitment to improving the health and well-being of Quebec communities.

The move will see Sun Life become a title sponsor for the Courses Thématiques Sun Life race series over the next three years, adding to an earlier announcement that said the insurer would be title partner for a total of eight events.

The Courses Thématiques Sun Life race series offer a diverse range of courses suitable for athletes of all skill levels, with distances spanning from 1km to 42.2km. It is set to continue this fall, beginning with an event in Granby on October 1. Another event is set to take place in Mont-St-Hilaire on October 15 and will include a Halloween-themed route.

“A few months into our partnership, it seemed natural to deepen the relationship between our organizations,” said Robert Dumas, president and CEO of Sun Life Quebec, in a news release. “We hope that this collaboration will help make running accessible to even more people and encourage Quebecers to take control of their health. Together, we’re building healthy communities.”

“We are thrilled to be expanding our race series in partnership with Sun Life,” added organizer and event director Éric Fleury. “We hope to develop major projects together in service of our shared goal to promote healthy living.”

Information about upcoming race events and registration details can be found on the Courses Thématiques website.

Sun Life also recently renewed its partnership with Cirque du Soleil Entertainment Group, making it the presenting partner of Cirque du Soleil Touring Shows in Canada.

During an event held as part of the partnership, Sun Life provided nine young individuals with a monetary gift to help them “take the first step in investing and achieving their dreams.”

What are your thoughts on this story? Feel free to comment below.

Related Stories

Keep up with the latest news and events

Join our mailing list, it’s free!