Insurego is an Ottawa-based Insurtech start-up founded in 2018 by (2011) IBAO Young Broker of the Year Morgan Girouard. In a partnership with Venture Capitalist KYVR Connect Insurego acquired InsurTech platform Covera from Ferst Capital in 2019. The acquisition empowered Insurego to provide a futuristic e-commerce insurance experience to customers while also streamlining broker operations and back-office processing with BMS automation.
Insurego takes a disruptive approach to lead generation by analyzing cleverly sourced data to avoid traditional "Rate Shoppers" and engage high-retention customers online. The innovative use of data and algorithmic intelligence has produced a scalable formula that generates higher quality leads with higher lifetime value.
With two years of beta testing now complete, Insurego is expanding across the country with broker-partnerships aimed at revolutionizing the industry by connecting traditional insurance products to modern digital consumers.
