Aviva extends non-standard motor partnership with Lucida Group

Deal follows successful 12-month trial period

Aviva extends non-standard motor partnership with Lucida Group

Motor & Fleet

By Gabriel Olano

Aviva has renewed its agreement with Lucida Group, which will provide non-standard motor insurance for personal lines customers for an additional three years.

This follows a successful 12-month pilot programme with Right Choice Insurance Brokers (RCIB), a Romford-based specialist non-standard car insurance provider under the Lucida Group. The trial saw Aviva providing motor insurance cover for more than 30,000 new customers.

Non-standard motor cover caters to drivers in higher-risk categories or those that face unique risks outside of the scope of standard motor policies.

“We are pleased to further extend our relationship with Right Choice,” said Jon Santer, managing director, broker and affinity, Aviva. “Our three-year deal builds on our successful pilot and demonstrates our commitment to growth in the personal lines motor market, harnessing the specialisms of our broker partners.”

“Our teams have quickly established a very close working relationship with Aviva,” said Darren Joseph, managing director of RCIB. “Building on our relationship with Aviva is great as it gives our customers confidence and the broker support we get from Aviva means we can deliver policies to suit more complex needs at the pace and with the quality service our customers expect.”

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